alter labss
the narrative furniture and design brand established in Shanghai
unit of unusual measurement, standard of no standards
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elliott chuang
Creative Director, Founder
His years of experience in the design field includes setting up and operation of design stores such as Home Deluxe (Taipei), Area Living (Shanghai), Design Republic (Shanghai), as well as business development and design strategist with international brands: Bulthaup, Stellar Works and Georg Jensen.
In 2015-2018, Elliott was commissioned by MatzForm as business strategist and creative director.
In 2015, he established design and creative studio Alter Labss, which evolved into furniture design brand in 2020.
In 2017, he established design incubation platform CUUNION.
In 2020, Elliott and Ivy Shao established business consultation studio CUROLOGY.
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