design strategy.Projects

revived VI of design brand MatzForm

__creativity exploration, branding strategy since Jun 2015 – July 2018

__renewed selection of textile, leather, stained colors for standard collection and launched in 2016

__upgraded VI (logo, color schemes), brochure, sample swatches…etc.

__redesigned website layout, backend coding and launched in 2016 (www.matzform.com, www.matzformcontract.com)

__curation of MatzForm international exhibitions_ Design Shanghai 2016, Furniture China Expo 2016, Popup Museum ULiving Suzhou 2017, Yellow Form Popup 2017, CUUNION CONCEPT FAIR 2018

www.matzform.com / www.matzformcontract.com

 

 

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-09-12-%e4%b8%8a%e5%8d%8811-17-05

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-09-12-%e4%b8%8a%e5%8d%8811-18-04

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-09-12-%e4%b8%8a%e5%8d%8811-18-29

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-11-04-%e4%b8%8a%e5%8d%881-26-49

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-11-04-%e4%b8%8a%e5%8d%8812-47-25

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-11-04-%e4%b8%8a%e5%8d%8812-47-47

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-11-04-%e4%b8%8a%e5%8d%8812-49-29

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-11-04-%e4%b8%8a%e5%8d%8812-51-57

%e8%9e%a2%e5%b9%95%e5%bf%ab%e7%85%a7-2016-11-04-%e4%b8%8a%e5%8d%8812-55-07