Business Consultant of URBANCRAFT

Business Consultant of URBANCRAFT

– Business Strategy

– Business Development

Jun 2016 – Present

_brand story

URBANCRAFT is a contemporary design brand founded by Ximi Li. URBANCRAFT seeks to discover and integrate unique cultural elements of different regions around the world into its works.



In China, Dowry is locally called “JIA ZHUANG”. The tradition of parents giving JIAZHUANG to their daughter upon her marriage dates back to ancient time. Tradition fades away, yet love stories happen, from generation to generation, along with JIAZHUANG being a symbol of commitment.



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